Welcome to
GenEdge Consulting
Proven sales execution for early-stage companies
About GenEdge Consulting
At GenEdge Consulting, I help early-stage companies build structured, scalable sales functions. My expertise is turning initial traction into predictable revenue through precise ICP development, targeted go-to-market strategies, and hands-on execution.
With 15+ years scaling teams and revenue operations, I partner directly with founders and investors—providing clarity and execution, so your sales efforts drive consistent growth.
Driving Scalable Revenue
How We Partner
GenEdge Consulting works hands-on with startups to sharpen their market positioning, build momentum, and create conditions for sustained revenue growth. Whether developing strategy or executing outreach, I embed directly in the process to drive results.
Foundational Advisory Services
Ideal Customer Profile (ICP) Definition
Go-to-Market (GTM) Strategy Development
Buyer Messaging and Positioning
Execution-Based Services
Sales Material and Collateral Creation
Direct Outreach and Pipeline Generation
Deal Expansion and Customer Growth
Custom Engagements
Pricing and Compensation Strategy
Hands-on Sales Coaching
Tailored Market-Entry Solutions
About Me
I’m Jay Shiel, Principal of GenEdge Consulting. With 15+ years of sales and leadership experience, I help early-stage companies build scalable sales structures, accelerate pipeline growth, and execute strategies that turn product-market fit into predictable revenue.
Proven Execution
SVP of Business Development—GLG: Turned a $7M business unit into a $70M global sales leader by acquiring 350+ retainer-based clients and building a high-performing growth team.
VP of Sales—Antenna: Built and led commercial team and RevOps, scaled revenue 225% YoY, played key role in successfully securing a $10M Series A funding round.
Chief Operating Officer—YPO: Led global team of 180 supporting 30,000+ executive leaders, driving tech innovation, operational excellence, and a high-performance culture.
Commitment to Service
Championing causes that support youth, women, and individuals in recovery is central to Jay’s life. He currently serves as a program leader at Chrysalis Center in Hartford, CT and provides pro bono fundraising consulting to nonprofits across Connecticut. Additionally, he is an active student mentor and youth sports coach.
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Testimonials
See what clients are saying about GenEdge Consulting. Check back soon for more testimonials from valued partners.
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Founder | Seed-Stage SaaS Startup
"GenEdge built our GTM foundation from scratch—CRM, pipeline, messaging, and outreach. Within weeks, we had $900K+ in active pipeline and meetings with senior buyers we couldn’t reach before. The process was focused, clear, and immediately impactful."
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Senior Media Executive | Global Ad Agency
“The only sales exec I’ve worked with who I didn’t want to punch in the face.”
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Coming Soon
Resources
Explore resources that drive your organization’s growth and success.
GTM Scorecard
Identify what’s working — and where your GTM motion breaks down.
Sales Stack Guide
Quickly build your sales tech stack—without wasting time or money.
ICP Guide
Clearly define your ideal customer profile—and speed up your sales cycle.
Case Studies
Coming soon.
Get in Touch
Reach out to learn how GenEdge can accelerate your sales growth, build scalable strategies, and transform your pipeline into predictable revenue.